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Is Climate Change Terrifying British Kids?

October 22, 2009 Front Page No Comments

What commercials do you remember? One of them – which is kinda before my time – is the Apple “1984″ commercial. About 25 years ago, a commercial came out symbolizing Apple as a ‘change from the ordinary’. Today, it seems, commercials are pushing the envelope a bit more: in England, a climate change ad is on the chopping block due to content that is “scaring kids”.

According to Treehugger,

The premise is simple enough: it’s a British TV ad designed to get adults’ attention and to highlight the importance of acting to stop climate change. It shows a father reading a bedtime story about global warming to his daughter. The story comes to life, showing starving, crying cartoon bunny rabbits and drowning dogs–and the daughter is terrified.

Check it:

Is it too scary? Or just scary enough?

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