Vestalife’s Headphones Are Music to Women’s Ears by Alissa Walker
Vestalife’s Headphones Are Music to Women’s Ears
BY ALISSA WALKER Wed Jan 6, 2010
Getting a product out of development and to market is one thing. Getting it into a top-tier store is like that times 100. Thousands of companies are vying for the same limited shelf-space. “If the designs make the first cut, there’s a lot of back-and-forth with clients, manufacturers and retailers as we ensure the designs hit on every cylinder,” says RKS’s Ravi Sawhney. “Distribution, margins, packaging, channels…everything has to be just right.” The marketplace attention garnered by RKS’s new headphone line for Vestalife is a testament to its intelligent strategy–laser-focused on a particular audience and manufactured with drop-dead gorgeous looks as a high priority.
A key to Vestalife’s success may have also been due to Sawhney’s unique development strategy. He tapped four female designers from his team–Soyun Kim, Leah Thomas, Young Bang, and Hojin Choi–and let them explore whatever headphone concepts tickled their fancies.
Read the rest of her article: Vestalife’s Headphones Are Music to Women’s Ears
