Why “Go Green?” Everyone Else Is Doing It.

Lets say you drive a hybrid car, bring your own mug to Starbucks, and always turn the lights off when you leave a room. Why? To save the environment? To conserve energy? Or is it really just to be like everyone else?

According to a study conducted by a professor at Arizona State University, people are more likely to “go green” if they think other people are doing it. He compared the results of hotel-bathroom signs asking guests to reuse towels. The signs stated….  1.) Do it for the environment. 2.) Cooperate with the hotel/Be our partner in this cause.  3.) The majority of guests in the hotel reused towels at least once during their stay.  4.) The majority of guests “in this room” reuse their towels.

The final two signs produced a significant increase in the amount of towels that were reused. Is this really much of a surprise? Of course, we don’t want to ADMIT to being followers… But who really wants to be the only eco-Unfriendly neighbor on the block? So come on and go green….everyone else is doing it.

Posted by:

Kiera Aaron