Why Mac Miller is the Future of Music and Social Entrepreneurialism

Several weeks back, I interviewed 19-year-old rapper/social entrepreneur Mac Miller. In less than four years, this Pittsburgh-based MC has seen his fan base explode. Without a radio single, or major label support, Mac Miller has gone from Facebook-famous to famous, and will undoubtedly become a self-made millionaire by the end of the summer. Although I’ve interviewed dozens of uber-influential people over the last decade, including Russell Simmons, Snoop and Howard Dean, I’ve pretty much retired from music journalism. However, I made a point to reach out to Mac Miller’s folks when they hit Milwaukee, because to be honest, I am a fan of his music, and I got a lot of love for his hometown.
I first started following Mac’s career last year when 99problems.org’s resident DJ, DJ Willie Shakes ran into him in “Steel City” while interviewing rappers and community members about the importance of the 2010 Census. But it wasn’t until last summer, when his fun-loving, ode to youth, “Kool-Aid & Frozen Pizza,” hit my news stream that I became a fan of his music. Unlike the emo-esque rap stylings of Drake or the intellectual wordplay of J. Cole, Mac’s head-bobbing music is fun, filled with often humorous one-liners and his laid-back flow connects to music fans of all backgrounds. Oh, did I mention that he is white?
Hit the jump to see the interview video…





