
I can remember growing up in a McDonalds world and thinking that if I did good on my report card, got all smiley faces on my conduct chart and refrained from getting on my grandmas nerves while grocery shopping that I would get a Happy Meal! Yes, a HAPPY MEAL! There was nothing like being a kindergartner and getting a Happy Meal. My favorite toy had to be the “Pretty Princess Barbie Doll”. It was a solid plastic doll, stood about five inches tall with a thin strip of synthetic blond hair, painted on facial makeup and a seemingly perfect painted smile. That was the life! I don’t remember much about the food — just that I preferred the plain burger with fries as long as it had a toy (even if it was the same toy, which was most often the case). I also remember that if my grandmother bought it I was going to eat it; “waste not, want not”, she would often times tell me.
My memory does not serve me as to how many other places had these types of kid targeted meals — but Mickey D’s (the street name sometimes used to refer to McDonald’s), was my childhood treat of choice. Heck, everybody my age was happy to eat at the place with the “golden arch”.
New research, news stories and an ominous amount of cases of childhood obesity in now being linked to places like McDonalds with a focus on their marketing practices – leaving many thinking that our children’s meals may not be so, “happy”.
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